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Events

Read Event reports

Open a report, confirm its scope, and trace important numbers to the source records.

Open the right report

  1. Open the Event.
  2. Open Reports or Audience & Reach.
  3. Choose the area you want to review.
  4. Check the date range, status filters, and included records.
  5. Open the source list when a number needs investigation.

Read zero carefully

A zero can mean there is no activity, the module is not configured, the record is outside the filter, or your role cannot see the source data. Read the empty state and report scope before drawing a conclusion.

Export with care

Event exports can contain personal or financial information. Store them only where authorized people can access them and delete copies that are no longer needed.

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Do not include personal details, payment information, passwords, private Event details, or secret keys.

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